John Lane, CFP®

Partner
530-672-7400

John is based in our Cameron Park office. With more than 40 years of experience in the fields of financial planning and insurance, John knows what’s most important when it comes to planning finances and when it comes to planning life.

John’s education includes majoring in Business Administration while attending San Jose State University. John received the CERTIFIED FINANCIAL PLANNER ™ certification through the College for Financial Planning in 1989 and is a CA licensed insurance agent. He has guest-lectured and instructed for many industry educational courses, including teaching courses in Financial Planning at UC Davis extension. He has also been a columnist and radio talk show host, concentrating in areas of estate, investment, business and personal financial planning.

John enjoys his community and the thrill of a good competition. He was an elected Trustee to the El Dorado County Board of Education from 2002 through 2022 and is currently a popular coach at the Ponderosa High School Girls softball program. John and his wife Lori reside in Pleasant Valley where they raised their two daughters Jennifer and Christine.

Tina Florence, CFP®

Partner
916-351-5905

Tina is based in our Folsom office. She came to a career as a Financial Planner after earning both her Bachelor’s degree in Political Science and Master of Public Administration from the University of Utah, and working 10 years as a Program Manager in the public sector. After many years as a stay-at-home mom, she completed her Personal Financial Planning Certification through UC Davis and has worked as a Financial Planner since 2004. In addition to the CERTIFIED FINANCIAL PLANNER ™ certification and FINRA Securities licenses, Tina is a CA and UT licensed insurance agent.

Tina is committed to the fee based financial planning model and has specialized experience with high-net worth families and the complex financial, legal and personal issues they face. She has been actively involved in the community through various volunteer positions, and the Financial Planning Association. She taught “Financial Planning Basics for Women” workshops in the community, and also holds leadership positions with several private charities. She and her husband raised two adult sons in Folsom.

Judy Ho, CFP®, CDFA®, MBA

Advisor
916-351-5905

Judy is based in our Folsom office. A California native, she earned her Bachelor's degree in Managerial Economics from UC Davis and holds a Master in Business Administration from San Francisco State University. Judy is a CERTIFIED FINANCIAL PLANNER™ professional, Certified Divorce Financial Analyst® professional, and a CA licensed insurance agent. She joined Lane Florence in 2019 after working for several years as a financial advisor in the Bay Area.

Judy is a passionate advocate of family financial planning. Having experienced the role of family caretaker for many years she believes in the importance of planning for the unplanned. She understands the emotional and physical impacts life events such as career changes, death, divorce, and caretaking can have on an individual. She is committed to helping families move forward and create a new chapter in life.

Jake Florence

Client Services Director
916-351-5905

Jake is the newest addition to the team, splitting time between the Cameron Park and Folsom offices.  Jake grew up in Folsom, and was part of the first graduating class at Vista del Lago High School over a decade ago.  While earning his Bachelor’s degree in Economics with a minor in Accounting at UCLA, Jake interned at Lane Florence to add real world context to his studies.  Upon graduation, Jake worked as an analyst for the Utah state pension fund.  An avid aviation enthusiast, Jake then spent the next 7 years as an air traffic controller in the Bay Area for the FAA.  He now holds FINRA securities licenses and is progressing towards the Certified Financial Planner™ certification.  

Along his path to Lane Florence, Jake learned the value of planning ahead and executing when it matters most. He is enjoying being back in the community he grew up in, and working with the Lane Florence team.